Visual Social Media Marketing – Podcast Review

If you are looking to learn more about marketing on social media through the use of images, pictures, memes and info-graphics you have to listen to this podcast.  Michael Stelzner interviewes Donna Moritz on his latest Social Media Examiner's podcast (January 31, 2014).  Donna is an expert or guru in the area of visual social media marketing and can be found at Socially Sorted. Donna goes through the reasons why you will want to start utilizing more visual methods of communicating with your … [Read more...]

Local Search Marketing – 2013 Year in Review

I can't believe that we are about to enter 2014.  Wow, 2013 really went by in a blur.  2013 was an exciting and fast paced year in local search marketing where we saw plenty of change.  Here are my top 5 local search developments from 2013.  This could very easily be a top 50 list but limiting it to 5 will stir some conversation. Hopefully. Google Plus - became the number 2 social media platform and literally exploded Google + local replaced Google Places (this took a while in Canada where … [Read more...]

Common website mistakes that can kill your local search rankings

It is no secret that Google and the other major search engines have been focusing on local search a great deal the past few years. If you want to be the leading search provider (and make the most ad revenue of course) you need to give the people what they want.  Well what users want more of the last few years is location based or local search results.   Lets get the statistics out of the way: First, almost everyone has a smartphone these days and built right into these phones is … [Read more...]

Why your business needs citations to rank higher in local search

Ranking higher in local search is not always an easy thing.  As we have mentioned before in previous blog posts it is vitally important to have the correct Business Name, Address and Phone Number on your web page. This establishes your location for local searches and is a starting point for Google and other search engines. Now that the search engines know your address they will then begin to piece together more of the puzzle by establishing what type or category of business you have at this … [Read more...]

Top Podcast – Double your Traffic using Twitter – Podcast of the week June 9, 2013

This is a great podcast from Social Media Examiner on twitter marketing, in particular how to use Twitter to double your website traffic. I'm not a big user of Twitter.  I really only do the basics on twitter like posting links to my blog posts and sometime help others with questions.  But this blog post has me stoked about twitter again. In this episode,  Michael Stelzner interviews Kim Garst, CEO of Boom Social, a company and blog that specializes in social media marketing. One of Kim’s … [Read more...]